Flybe signs aircraft branding agreement with gaming company.

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Flybe signed (10-Jun-06) an ambient media agreement with MANSION.com, an online gaming website, to brand a BAe 146.

The two-year aircraft wrap contract will include operations to 40 airports in seven countries. MANSION will target Flybe passengers through onboard and executive lounge promotions using multimedia channels ranging from mixed content plasma screens through to specially branded catering trolleys.

The contract marks Flybes first major move into using aircraft as an ambient media opportunity, part of the trend of increasing ancillary revenues. The agreement was negotiated with OnPack Media, a specialist in special advertising.

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