V Australia and Expedia sign agreement
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Expedia announced (09-Apr-09) a long term global agreement with Virgin Blue and its new international airline, V-Australia. The deal marks Expedia’s first global airline agreement in Australia, and the first global distribution agreement for either airline with an online travel company.
Under the agreement, Virgin Blue and V-Australia flights will be available to customers on all Expedia-branded sites worldwide, including Expedia.com.au in Australia and Expedia.com in the US, and on US discount travel site Hotwire. The flights will also be available to business travelers through travel management leader Egencia, which launched its full-service corporate travel offering in Australia last year.
The agreement also provides marketing exposure for Virgin Blue and V Australia through Expedia Media Solutions, the advertising sales division of Expedia, Inc. The airlines will run media campaigns on Expedia sites aimed at helping differentiate their brands for the millions of customers who shop on Expedia sites worldwide.
Vice president, Expedia Partner Services Group Asia Pacific, Cyril Ranque, said, “We’re pleased to be a part of the international growth strategies of Virgin Blue and V-Australia. Working with these airlines gives Expedia the chance to experience firsthand the innovative character of the Virgin brand, which they demonstrate in both their approach to air travel, and in how they market their flights to travelers.”
General Manager, Sales, Virgin Blue Group, Mathias Freiss, said, “Expedia’s consumer reach and understanding of global travel demand make it a great partner to help build on Virgin Blue’s success in Australia, and extend the V-Australia brand to travelers looking for a fresh choice in long-haul air travel between Australia and the US.”
(c) Centre for Asia Pacific Aviation. Date posted: 14-Apr-09
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V Australia and Expedia sign agreement 
