Telling Tiger Airways what you want

Tags :Southeast Asia, Tiger Airways, Tiger Airways


Tiger Airways sets up Tiger Taskforce to deal with customers’ most important issues, Managing Director and her senior team part of the taskforce. To get a better idea about important issues that need greater attention, the boss of Tiger Airways Singapore, Rosalynn Tay, has met with existing and potential passengers to discuss what matters most to the people who count – customers who buy Tiger Airways tickets and those who are keen budget travelers.

Tiger Airways has decided to take this direct approach in engaging with its customers rather than spending hundreds of thousands of dollars engaging research companies to do its work.

Tiger Airways invited interested people to register at www.tigerairways.com in July 2009. Over 500 responded in just over a week.  Those that were selected to be part of the Tiger Taskforce met recently with the managing director and her senior team to discuss issues that are relevant to them. 

Rosalynn Tay said, “These are our customers and when it comes to finding out how we can enhance our product to meet their needs and creating value for money in our offers, I don’t want anyone to filter out the raw facts. That is why I am involved and engaging directly with our consumers. This is why I have included our customers as part of The Taskforce. Particular issues that I am interested in discussing are customer service, destinations, and product offering”

Ms Adilah Rahim, 23, a Singaporean public relations team executive, Mr. Antti Harri Pönkä, 25, a Finnish resident in Singapore and Mr Tan Sing Kee, a 46 year old Singaporean; spent time in candid discussion with Rosalynn Tay and her team.  Refreshing new ideas were brought up, whilst other ideas raised reinforced that Tiger was on the right track for projects already underway.

“We’re pleased that feedback has shown we are already on the right track for our projects. And we will study the new ideas raised to see how we can apply them to our product. We have already started on improving our web interface with customers and we’ve seen a positive drop in the number of queries regarding our web storefront. We now in the next phase of improvements and more details will be announced shortly,” said Rosalynn.

The selected members of the taskforce were each given S$500 worth of free flights on Tiger Airways as tokens of appreciation for their participation.

(c) Centre for Asia Pacific Aviation. Date posted: 09-Sep-09

For in-depth analysis of the low cost airline sector worldwide, subscribe

now to the peerless Peanuts! Weekly

http://centreforaviation.com/minisites/peanuts/

 

 

Other Tiger Airways News

• Stewart Adams appointed as new Managing Director of Tiger Airways Singapore
• Tiger Airways awarded rights to Manila; Daily flights to begin 31-Oct
• Tiger Airways increases distribution network in Malaysia by 14,000 times with e-Pay
• West is best as Tiger Airways connects Avalon with Adelaide & Perth
• Tiger Airways to launch more greater China routes; Invites customers to vote for favourite cities
• Tiger Airways again advances delivery of new aircraft
• Tiger Airways Singapore awarded S$4.7 million in damages from Swissport
• Tiger Airways ink 3-year deal to grow its base at Changi Airport
• Tiger Airways announces return of Melbourne - Darwin route
• Tiger Airways announces three flights to Brisbane

Show All Tiger Airways News...