JetBlue recognized by AIGA for design excellence

Tags :Government & Regulation, JetBlue Airways, JetBlue


JetBlue Airways (Nasdaq: JBLU) today will accept the Corporate Leadership award from AIGA, the professional association for design, at the organization's Design Legends Gala in New York.

JetBlue has been recognized for "reimagining the air-travel experience and building its revered brand from a people-centered, value-driven, design-based approach."

"To be recognized by AIGA as a corporate leader in design is a true honor," said Robin Hayes, JetBlue's Chief Commercial Officer. "We focus our professional energies on creating a great JetBlue Experience for our customers, and a big part of that is in creating a brand and environment that is welcoming. The true honorees are the 12,000 JetBlue crewmembers who bring our brand to life every day, every flight."

Richard Grefe, executive director of AIGA, highlighted JetBlue's commitment: "Engaging design and communication have been part of the company's DNA since JetBlue's launch almost a decade ago, a testament to its stated mission: 'To bring humanity back to air travel.' They have demonstrated a rare empathy for the traveler in every traveler interaction with JetBlue facilities, computer interfaces and, of course, staff."

(c) Centre for Asia Pacific Aviation. Date posted: 18-Sep-09

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