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Sterling News

Sterling Air and Lufthansa sign five-year contract

05-Mar-2009
The Danish airline Sterling Air has signed (04-Mar-09) a five-year contract with Lufthansa Systems, a German IT services provider, to implement the flight management system database.

Sterling Airlines files for bankruptcy

29-Oct-2008
The management, board of directors, and the shareholder of Sterling Airlines A/S have been fighting a battle to keep the company alive. However, this has not had a positive outcome, and therefore Sterling Airlines decided to file for bankruptcy.

Sterling Airlines launches Autumn campaign

16-Oct-2008
Sterling Airlines announced its campaign to celebrate autumn. Sterling Airlines is celebrating the autumn with 100,000 low fares tickets at www.sterling.com.

Sterling Airlines releases Summer 2009 network

09-Oct-2008
Sterling Airlines has released its summer 2009 schedule, which includes a total of 63 routes. Sales started on 08-Sep-08.

Sterling Airlines celebrates launch of new web site sterling.com

28-Aug-2008
Sterling Airlines is delighted to announce the launch of its new and functional web site www.sterling.com.

Sterling Airlines launches travel campaign

19-Aug-2008
Sterling Airlines is announcing the launch of its fantastic travel campaign at www.sterling.com. Save up to 50% on more than 900.000 tickets, from continental Europe and UK, to Scandinavia.

Sterling Airlines changes ownership structure and new top management

19-Aug-2008
In connection with a change in structure amongst the owners of Sterling Airlines, Palmi Haraldsson is now sole owner and shareholder of Northern Travel Holdings that owns Sterling, amongst other investments.

Norwegian Air Shuttle and Sterling Airlines announce cooperation

18-Jul-2008
After entering into a new strategic cooperation, Norwegian Air Shuttle ASA and Sterling Airlines A/S will cooperate on the routes Oslo - Copenhagen and Stockholm - Copenhagen from the 15-Sept-08.

Sterling Airlines to launch Copenhagen-Lisbon service next Winter

18-Jul-2008
Sterling Airlines will be expanded to include a Copenhage-Lisbon service. The airline will be operating two weekly frequencies to the capital of Portugal from 05-Feb-09.

Sterling Airlines begins in Naples with two new routes

10-Jul-2008
Sterling Airlines is developing strongly in Italy and now flies from 7 cities to Scandinavia. After Trieste and Olbia, Sterling is delighted to announce the success of its two additional routes, Copenhagen and Stockholm, from a new airport in Italy: Naples.

Sterling Airlines focuses operations further

30-Jun-2008
In order to concentrate its efforts and make the company more efficient, Sterling Airlines will focus on three staffed bases in Copenhagen, Stockholm and Oslo, from 1-Jan-09. Both the management and the unions of Sterling Airlines are working together to avoid dismissals.

Sterling Airlines offers over 65,000 seats for under GBP47/EUR68

04-Jun-2008
Sterling Airlines launched its ‘Hot Summer Holiday’ campaign on 03-Jun-08, on selected routes into Denmark, Sweden and Norway, with over 65,000 flights for under GBP47/EUR 68 one way inclusive of taxes and charges. The promotional fares are for bookings made between 03-Jun-08 to 09-Jun-08, and for travel between 03-Jun-08 and 31-Aug-08.

Sterling Airlines confirms its success and Development of 'Sterling Connect'

30-May-2008
Sterling Airlines confirms the success of its brand new service to its customers, 'Sterling Connect', and is pleased to announce its further development by adding 27 new connecting flights.

Arlanda : Sterling moving all international traffic to Terminal 5

20-May-2008
From 19-May-08, Sterling has gathered all its international traffic in Terminal 5. Until now, Danish-based Sterling’s flights to Copenhagen have used Terminal 2, but they will now move to Terminal 5, which is used by Sterling’s other international traffic.

Sterling Airlines appoints Fredrik Kinnunen as new Director of Direct Sales

02-May-2008
Sterling Airlines A/S has appointed, Mr Fredrik Kinnunen, as the company’s new Director of Direct Sales. Fredrik and his team are responsible for the daily operations and campaigns at the sterling website, the different versions of the Sterling Airlines Newsletter and other projects related to customer experience and sales.

New image and branding for Sterling

03-Apr-2008
Sterling has launched a new livery and a new image and branding campaign, with new TV-ads, new logo and a new interior design. Sterling is entering a new era and taking the company to the next level, with its new slogan: We would fly with us.

Sterling expanding domestic services

28-Mar-2008
Sterling announced it is expanding its Swedish domestic services to Gothenburg and Malmö from Stockholm-Arlanda. Commencing 31-Mar-08, Sterling is expanding to five departures per weekday to Gothenburg and Malmö. On weekends, there will be one departure on Saturdays and two on Sundays.

New Communications Director at Sterling Airlines

26-Mar-2008
Sterling Airlines has appointed, Rulle Grabow Westergaard, as Head of Communications and Public Relations, effective 01-May-08. Rulle Grabow Westergaard will be responsible for Sterling Airlines’ PR, media relations and communication. She will report to CEO, Reza Taleghani, and be a member of Sterling’s executive management.

Sterling Airlines celebrates Easter with 50,000 more Sale tickets

19-Mar-2008
Sterling Airlines announced its Easter celebrations with the launch of 50,000 more Sale tickets. Sterling Airlines’ Easter campaign coincides with the launch of the Sterling Airlines’ international routes to its seventh base of Malmö. The Sales period runs from 18-Mar-08 to 27-Mar-08 for travel from 18-Mar-08 to 31-Aug-08.

Sterling Airlines announces promotional Easter fare campaign

13-Mar-2008
Sterling Airlines announced plans to launch a promotional Easter fare campaign with 200,000 tickets available. The Easter campaign is available from 13-Mar-08 to 27-Mar-08, and for travel from 13-Mar-08 to 31-Aug-08.

Sterling Airlines appoints new Director of Revenue Management

10-Mar-2008
Sterling Airlines A/S has appointed Mr Karna Gupta as the company’s new Director of Revenue Management. Mr Gupta will head Sterling Airlines’ pricing and revenue management activities in 19 European countries.

Sterling Airlines launches new flights’ service: Sterling Connect

07-Mar-2008
Sterling Airlines announced plans to launch a new flights’ service to its customers: Sterling Connect. Sterling Connect is a Sterling service that offers customers the option to purchase tickets on flights connecting through Copenhagen, on the same booking.

Sterling Airlines appoints Christian Gormsen as new Chief Operating Officer

04-Mar-2008
Sterling Airlines has appointed Christian Gormsen as the company’s new Chief Operating Officer, replacing John Robertson.

Sterling Airlines expands Italian network

03-Mar-2008
Sterling has expanded its Italian network with the announcement of the launch of its new route to Copenhagen from its new Italian airport base in Trieste. Sterling Airlines now operates from seven cities to Scandinavia.

Sterling Airlines appoints Reza Taleghani as President and CEO

29-Feb-2008
Sterling Airlines announced it has appointed Mr. Reza Taleghani to serve as the carrier’s President and Chief Executive Officer, succeeding Mr. Almar Ãrn Hilmarsson.

Sterling Airlines announces four summer routes from Athens to Scandinavia

25-Feb-2008
Sterling Airlines announced the addition of four summer routes from Athens to Scandinavian destinations: Copenhagen in Denmark, Stockholm and Gothenburg in Sweden, and Oslo in Norway.

Sterling Airlines to fly from Naples

20-Feb-2008
Sterling Airlines announced plans to expand its route network to Copenhagen and Stockholm, from its new airport in Naples. Sterling Airlines will operate a twice weekly service to Copenhagen with Boeing 737 aircrafts and a once weekly service to Stockholm with a B737. Both services with commence on 5-Apr-08.

Sterling Airlines introduces winglets on its B737NG fleet

05-Feb-2008
Sterling Airlines announced plans to introduce winglets on its fleet of B737NG aircraft.

Sterling Airlines: first in Northern Europe to offer organic food in the air!

10-Jan-2008
Sterling Airlines will become the first international airline in Northern Europe to introduce organic food on all its scheduled flights. The increasing focus on ecology and health is the reason behind this marked alteration of the range.

Sterling launches new routes from Germany, Belgium and England

06-Nov-2007
(CAPA) Danish LCC, Sterling Airlines, launched its first services from Dortmund airport to Scandinavia, with services to Copenhagen, Stockholm and Oslo. The airline expects to carry more than 120,000 passengers on its Dortmund routes in the next 12 months.

Sterling Airlines announces its 7th base

11-Oct-2007
(CAPA) Danish LCC, Sterling Airlines, announced further European development with the opening of its seventh base: Malmö in Sweden.

Sterling Airlines orders eight B737NG Winglets

26-Jul-2007
(CAPA) Sterling Airlines ordered eight B737NG Winglets with options on a further eight sets. Sterling is the first airline in Denmark to operate with the Blended Winglet technology from Aviation Partners. The airline plans to equip all aircraft in the Boeing 737NG fleet with the eco-friendly system.

Sterling Airlines launches three new routes from Dortmund Airport

18-Jul-2007
(CAPA) Sterling Airlines will have a total of three new routes from its new destination, Dortmund Airport, from 28-Oct-07, with new services from Dortmund to Copenhagen (Denmark), Stockholm (Sweden) and Oslo (Norway).

Sterling Airlines: 29 new routes!

24-May-2007
Sterling has announced 6 new routes for its coming winter program, making a total of 29 new routes for the carrier in its next summer and winter programmes.

Sterling Airlines arrives at East Midlands

23-May-2007
Sterling will offer three new destinations to suit its customers: from East Midlands in the UK to Copenhagen (Denmark), Stockholm (Sweden) and Oslo (Norway).

Sterling Airlines: new skiing routes!

08-May-2007
This year Sterling Airlines introduces a considerable number of new skiing destinations in its winter programme the big novelty this year being Chambéry in the French Alps.

New Sterling services include Copenhagen-Madeira

08-May-2007
Sterlings announcement of new routes include a new service between Copenhagen and Madeira - first ever non-stop service on the route.

Sterling says Happy Easter

04-Apr-2007
Sterling Airlines, Scandinavias largest low-cost airline and the 4th largest in Europe, is delighted to announce its Happy Easter campaign with one-way tickets from 27 euros all incl.

Sterling new routes: Athens, Amsterdam and Edinburgh

22-Mar-2007
Sterling opens three new low cost routes to Stockholm and Göteborg from Edinburgh, Amsterdam and Athens.

Sterling opens another new international route from London Gatwick to Stockholm from March 19th, 2007

19-Mar-2007
Sterling will offer, from March 19th, 2007 a new destination for English passengers: from London, UK to Stockholm, Sweden.

Sterling opens two new international routes from Spain and Italy to Goteborg.

13-Mar-2007
Sterling will offer a new destination for the Spanish and Italian passengers: from Rome, Italy, and Palma de Mallorca, Spain to Goteborg, Sweden.

Sterling offers support to passengers affected by FlyMes bankruptcy.

05-Mar-2007
Sterling Airlines immediately places its own aircraft on the two routes Malmo-Stockholm and Goteborg-Stockholm. All FlyMe passengers are offered to go on Sterlings aircraft with their already existing FlyMe tickets. Furthermore, Sterling offers FlyMe passengers stranded abroad the possibility to fly back home with Sterling free of charge, if seats are available on Sterlings flights. Finally, Sterling offers all FlyMe passengers, who already have booked a ticket on international routes, a discount of SEK 200 on Sterlings routes if they wish to book Sterling.


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